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Transnational agreement renewed for the promotion of EuroVelo 15 – Rhine Cycle Route

17.12.2018
View of the Rhine © F. Zvardon

Frankfurt was the host destination for the annual Steering Committee meeting that took place on 16 November between partners of the EuroVelo 15 – Rhine Cycle Route Long Term Management Agreement (LTMA).

As a part of the EU-funded Demarrage Project, eighteen partners from Germany, France, Switzerland and the Netherlands have cooperated closely to make EuroVelo 15 – Rhine Cycle Route the first long distance cycle route to be certified in line with a new European standard. This transnational cooperation is one of the keys to the success of this route.

After the completion of the project in 2014, partners along the route established an LTMA to continue their successful transnational cooperation and the partners agreed on appointing ECF as a secretariat. The objectives of the LTMA is to guarantee the competitiveness of the route as a top cycle tourism product by undertaking a number of transnational promotional activities (including web, press and social media, brochures, ITB trade show). Other key objectives include route infrastructure and transnational signposting coordination. After a period of 3 years (2015 – 2017), the partners agreed to extend the LTMA for at least 3 more years (2018 – 2020).

EuroVelo 15 – Rhine Cycle Route is one of the most successful long distance cycle routes in Europe. According to our statistics, it attracts the highest number of visitors on the EuroVelo website. Moreover, the ADFC ranked it the 6th most popular long-distance cycle route in their 2018 Bicycle Travel Analysis.