Introducing the afternoon plenary speakers at the EuroVelo and Cycle Tourism Conference 2018


The EuroVelo and Cycle Tourism Conference 2018 will take place in Limburg, Belgium on 26-28 September. In this article, we present you the speakers who will speak at the afternoon plenary session on 27 September, ending the day’s formal programme. Visit the Conference’s website to find out more about the conference and discover the full programme here!

The afternoon plenary session will take place from 16h15 to 17h15 on 27 September, at the 2nd floor of the Radisson Blu Hotel in Hasselt (Torenplein 8, 3500 Hasselt). This session, moderated by Elke Quatacker from Toerisme Limburg and taking place on the World Tourism Day, will focus on tourism routes at different levels. Anna Peressolova will talk about the international Silk Road Programme of the UNWTO, Adam Bodor will imagine the Future of Cycle Tourism in Europe, and Josep Rodriguez will present the regional tourism routes of the Barcelona Province. Read on to learn more about the speakers!

ALLAPAlla Peressolova is an International expert on sustainable tourism and thematic routes development, with a strong expertise on the Silk Road destinations and specific experience and success in creating and implementing regional, national and local tourism initiatives, as well as in the development of marketing strategies and action plans.

As a former Head of the Silk Road Programme at the United Nations World Tourism Organization (UNWTO), Alla Peressolova created a collaborative platform for 34 countries and effectively developed joint activities to raise a profile of the Silk Road tourism and support Silk Road destinations in the responsible and sustainable tourism development across three regions of Europe, Asia and Middle East.

She was also responsible for the UNWTO´s relations with the major international fairs. Over the years she established strong alliances with over 20 international and regional fairs, developing on-going programmes and events. She was in charge of such successful events as the Ministers´ Summit, gathering over 100 ministers of tourism every year at WTM, London. Among her other projects are numerous communications and awareness campaigns, and international conferences.

She has particular skill and experience with creating, managing and marketing specific tourism initiatives incorporating a wide variety of tourism providers and co-operative ventures including Private/Public partnerships. With a 28 years-long career at the UNWTO, she has extensive international experience including projects with the UNESCO and the European Commission. She is a frequent speaker at the international forums. Alla will start the EuroVelo and Cycle Tourism Conference’s afternoon plenary session with a presentation titled “Silk Road Programme: A collaborative approach to transnational tourism routes”.

Alla P_2

Ádám Bodor will then have the stage to present “The Future of Cycle Tourism in Europe”. Ádám is currently the Advocacy and EuroVelo director of the European Cyclists` Federation. He holds master degrees in geography and economics and has worked previously as the managing director of an industrial park, as project manager at the Budapest University of Technology and Economics and as independent consultant on EU Funds.


His cycling carrier started as board member of ECF in 2004 and he was the first “ministerial commissioner responsible for cycling” and the co-chair of the inter-ministerial working group for cycling in Hungary form 2005 to 2010. He coordinated the preparation and implementation of the first national cycling strategy of Hungary for the 2007-2013 period. This strategy served as a basis to allocate 180 million Euros to construct 2000 km of new cycling infrastructure, to implement the first national standard and the GIS based monitoring system of cycling infrastructure, to introduce a more cycling friendly highway code, to start cycle trainings for kids, to organize a bike to work campaign and to create more cycling friendly cities.

Since working for ECF Ádám reorganized the management of EuroVelo and achieved its first recognition by the European institutions. Since 2016 he has been coordinating the advocacy work of ECF and the preparation of the EU cycling strategy. [Source]

Josep Rodríguez works as Responsible for International Relations in the Tourism Department of the Barcelona Provincial Council (Diputació de Barcelona). He holds degrees in Agriculture Engineering and Humanities and is senior advisor of European projects with more than twenty years of experience in the field. His main field of expertise is the involvement of local authorities within the framework of Structural funds programmes, both the national Operational programmes and the European Territorial Cooperation, with a specific focus on tourism projects. Barcelona Provincial Council is one of the partners of the Interreg MED project BleuTourMED which aims to generate a Sustainable Tourism Community in the Mediterranean region, involving the 17 projects funded by this European programme.

Josep Rodriguez

The Barcelona Provincial Council is promoting the project “Blue ways” for the recovery of the margins of three major rivers in Catalonia in order to establish a route of more than 300 kilometres suitable for cycling. Other initiatives in the field of cycling tourism, focusing on sport tourism or wine tourism, are also developed in its territory.

The Barcelona Provincial Council is an associated member of the Network of European Regions for Sustainable and Competitive Tourism (NECSTour), a network of European regions, representatives of the tourism enterprises, tourism associations and universities/research institutes. At the EuroVelo and Cycle Tourism Conference 2018, Josep will speak about cycle tourism at a regional level in the Barcelona Province, completing the international and European points of view brought by the two other speakers.


At the end of the afternoon plenary session, Adam Bodor will come back on stage with Marcio Deslandes, Velo-city Series and Global Policies Director at the European Cyclists’ Federation. Marcio will present the next edition of the Velo-city Conference which will take place in Dublin in June 2019 with the theme ‘Cycling for the Ages’. He will invite all participants of the EuroVelo and Cycle Tourism Conference to attend Velo-city 2019, as cycle tourism will also be part of the programme.

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