ITB Berlin 2018

EuroVelo will be attending ITB Berlin, the world’s leading travel and tourism trade fair, on 7-11 March 2018. In this edition, ECF will organise in cooperation with ITB and ADFC the First ITB Cycle Tourism Day on 9 March. There will be conferences, panel discussions, and cocktail/networking events providing an opportunity to professionals, industry, journalists to know more about EuroVelo and the cycle tourism sector.



As in previous years, the EuroVelo booth will be located at hall 4.1b, number 245.

The draft programme for the First ITB Cycle Tourism Day is available on pdf or can be found below :




Opening Ceremony

Wednesday, 7 March 2018


11.00 – 11.15
Keynote Address


Promoting cycling tourism in European coastal regions


Many coastal regions of Europe are increasingly benefiting from the development of cycling tourism, which can help with issues of seasonality and sustainable transportation to name just two of the many benefits. Mr. Lancaster will provide an overview of EuroVelo, the European Cycle Route Network, which includes several routes linked to coastal areas (e.g. EuroVelo 8 – Mediterranean Route and EuroVelo 10 – Baltic Sea Cycle Route). He will explain the measures that are being implemented to benefit both visitors and local communities alike. Mr. Lancaster will also introduce the first ever Cycling Tourism Day of ITB Berlin, which will take place on this Friday, 9 March, also in this hall.

 Cycle Tourism Day

Friday, 9 March 2018

Main Stage Hall 4.1b


11.30 – 12.30    


Cycling tourism is becoming an important feature of the tourism industry. In total cycling tourism contributes an impressive twelve percent to the overall tourism value creation in Germany. Unlike other means of transport, the bicycle provides diverse, eventful and environmentally friendly experiences and can therefore easily be integrated into a huge range of tourism segments. This session will highlight the many benefits of cycling tourism and bring together expert speakers from the international and national (German) levels. It will also include the Inaugural EuroVelo Cycle Tourism Awards ceremony.


Bernadette Felsch,  Deputy National Chairwoman,  ADFC
Patrick Fritz, Technical Coordinator, United Nations World Tourism Organization (UNWTO)
Eduardo Santander, Executive Director, European Travel Commission
Ádám Bodor, Advocacy and EuroVelo Director, European Cyclists’ Federation
Louise Böhler, Head of Tourism, ADFC
Kathleen Lumma, Kooperation “Deutschlands schönste Flussradwege“



Cycle Tourism Day

Friday, 9 March 2018

Adventure Stage Hall 4.1b


12:30 – 14:30
Networking reception


Join the winners of the inaugural EuroVelo Cycle Tourism Awards for celebratory drinks and finger food at the EuroVelo booth next to the Adventure Stage.


Successful cycle tourism products: Examples from Germany and beyond


The aim of these short interactive workshops is to provide a more detailed insight into how to develop successful cycle tourism products. The speakers look at different aspects of product development – from route infrastructure to marketing and monitoring.

Establishing a cycle tourism product: EuroVelo 8 – Mediterranean Route / EuroVelo 10 – Baltic Sea Cycle Route / EuroVelo 15 – Rhine Cycle Route. 


Panel discussion, chaired by Ed Lancaster, ECF

Featuring Sebastian Kaiser, Head of Product Management, Marketing and Sales Cooperations, Tourismus NRW e.V.

Drau Cycle Path: Quality and coordination as keys to success 


Paco Wrolich, Project Manager Cycling / Kärnten Werbung Marketing & Innovationsmanagement GmbH.

Where does the money go?- Economic effects of cycle tourism explained using selected German regions


Cycling Tourism is an important economic factor. Around 75% of cycle routes pass through rural regions. Tourist service providers from the accommodation, gastronomy and retail segments benefit from the economic impact of cycle tourism in these areas in particular. But how much money does the cycle tourist spend? This session takes a look at the economic effects of cycle tourism in specific German cycle destinations.

Mandy Schwalbe-Rosenow, Director, Büro Radschlag, and Louise Böhler, Head of Tourism, ADFC


ITB ETC UNWTO EuroVelo ECF Paco Wrolich



Organized by:

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Financially supported by:

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