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Commercial Opportunities

Investing in EuroVelo

Cycling tourism has a value of more than €44 billion per year. An amount which is higher than the European cruise ship industry. A study commissioned by the European Parliament estimates that the EuroVelo network itself, once it’s finished, will generate €7 billion of direct revenue each year. It will provide in excess of 60 million cycling trips leading through some of the most appealing routes of the continent such as the Loire à vélo in France and the Danube Cycle Path.

Advertising opportunities on the EuroVelo Overview Map

The EuroVelo Overview Map is a high-quality overview map (scale 1: 5,000,000) covering the entire European network, providing inspiration for people deciding where to explore next. 110,000 copies of the two last editions of the map were printed and distributed across Europe at conferences and other events (e.g. ITB Berlin, Velo-city). The new edition of the map will be available before the start of the 2020 season with an initial run of 40,000 copies, which will be distributed across Europe via 22 different National EuroVelo Coordination Centres, Conferences and fairs (ITB, Velo-city, etc.).

The new EuroVelo Overview Map comes with exciting new advertising opportunities. On the new map, it will be possible to include advertisements on both sides of the document. There are four different advertising options: Gold tier adverts, Silver tier adverts, adverts on the map side and adverts on the text side. By investing in a Gold tier advert, you become the main sponsor of the EuroVelo Overview Map. Gold tier adverts are featured prominently on the front cover of the map or next to the legend on the map side. Space is reserved on the back cover of the map for a Silver tier advert. On the map side, there is room for one advert in the upper-right corner and three adverts at the bottom of the map. On the text side of the map, general adverts or adverts linked to specific EuroVelo routes can be included.

Advertising opportunities on www.EuroVelo.com

The EuroVelo web portal www.EuroVelo.com had over 3.5 million page views in 2016 according to Google Analytics. The EuroVelo.com platform is positioned as one of the leading cycle tourism webs and an easy gateway for anyone desiring to cycle in Europe.

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The revamped EuroVelo.com website presents more advertising opportunities. You can reserve either a Home Page Box which can rotate through different images, or a Skyscraper Banner, which can either appear on the home page or on specific route/country pages.

Would you like to include your advertisement on the EuroVelo Overview Map or www.EuroVelo.com? Our Media Pack contains all further information and commercial opportunities. Please feel free to get in contact with us directly.

Jesús Freire
j.freire@ecf.com
+32 4 8858 3502

Please note that the deadline for placing adverts in the new EuroVelo Overview Map is 31 August 2019.

EuroVelo Media Pack 2019

 

Search Engine for Bookable Offers on EuroVelo.com

EuroVelo.com is also the perfect tool to boost your business. Are you a tour operator with interesting tourist packages along EuroVelo routes? Would you like to promote them on one of the leading cycle tourism web portals in Europe? Take a look on our Media Pack.

When inserting your bookable offer on EuroVelo.com we will also offer you the opportunity to publish an advertorial about the experiences of your customers experiencing EuroVelo!

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